#PLBW17: Day-3 Journal


The final day of #PLBW17 started with early evening bridal showcases featuring Tabya Khan, IVY Couture by Shazia and Sehr, Zuria Dor and Farah & Fatima. This was followed by evening bridal showcases featuring Nomi Ansari, Saira * Shakira, Nickie Nina, Sadaf Fawad Khan Bridals and Fahad Hussayn.

The world’s top beauty brand, L’Oréal Paris, also announced Pakistan’s leading lady Mahira Khan as the Official Spokesperson for L’Oréal Paris Hair Care in Pakistan. Mahira joins the team of prestigious women that have been representing the iconic brand L’Oréal Paris for decades.


Tabya Khan


#PLBW17 early evening bridal showcase was opened by Tabya Khan with her bridal collection titled ‘Feroza’.

Model and Actress Iman Ali was the celebrity showstopper.

IVY Couture by Shazia and Sehr

IVY Couture by Shazia & Sehr made its PLBW debut with their bridal collection ‘Rang-e-Perahan’. The collection was about the amalgamation of the Ottoman and Mughal empires that have had rich histories with robust and intricate designs and quite similar aesthetics likewise in culture, clothing, architecture and religious portrayals.

This homogeneity and richness of both empires were reflected in ‘Rang-e-Perahan’ through different approaches such as the compositions, embellishments, embroideries, digital printing, block printing and the colour stories. The collection incorporated an eclectic mix of rich and contemporary fabrics such as tissue, organza, net, jamawar (kamkhwab) and Indian zari. It boasts a combination of traditional and modern techniques such as adda work, laser cut and digital print throughout the collection. The colour palette ranges from bright to pastel hues to cater to the traditional and contemporary needs. The collection comprised of 20 designs in a variety of traditional and contemporary silhouettes such as lenhga choli, straight shirt with gharara, A-line shirt with sharara, peplum, gowns and also featured four menswear designs.

Actresses and Sisters Urwa Hocane and Mawra Hocance were the celebrity showstoppers.

Zuria Dor

Zuria Dor made its PLBW debut with couture collection ‘King of Her Castle’. The collection draws its inspiration from the progressive Pakistani woman who is all set to compete with the world.

‘King of Her Castle’ incorporated a variety of fabrics including organza, raw silk, kundan net, kumkhaab and net. The silhouettes were a fusion of western and eastern cuts. Each design of the 16-piece collection was adorned with geometrical and floral patterns, with flat and 3D embellishments, hand painted enhanced with metallic handwork

The colour palette ranged from shades of ivory, yellow, mustard, green progressing towards pops of colour of bright pink, lilac and coral and finishing with mint and metallic. The collection comprised an eclectic mix of lehenga choli, traditional gharara, long and short jackets paired with culottes and long trailing, two-legged shararas, trousers with a skirt, Dhaka pants with an exaggerated sleeved choli, peplum tops with cigarette pants, long slit shirts with straight trousers and capes.

Farah & Fatima

Farah & Fatima showcased their bridal collection ‘Meraki’. The collection draws its inspiration from the meaning of the Greek word itself i.e. doing something with soul, creativity or love.

‘Meraki’ infused elegance of phulkari and chintz with contemporary designs that compliment the essence of a traditional bride.


Nomi Ansari

The evening bridal showcase was opened by Nomi Ansari who showcased his bridal collection ‘Qabool Hai’ in collaboration with Hamna Amir Jewellery. The collection was buoyed by regal, Islamic and Mughal iconography in vivid jewel tones, including traditional floral motifs and miniature art.

Each design of the 26-piece bridal collection was additionally redolent of the stirring melodies from K. Asif’s magnus opus Mughal-E-Azam, starring Madhubala and Dilip Kumar, including Mohabbat Ki Jhooti Kahani et al and traverses a color palette ranging from ivory and écru; to peach, ochre and rust; and from a rich cornucopia of intense hues, including lime, Rani pink, magenta, violet, emerald to meditative midnight blue. For added drama and versatility, a series of custom-made digital prints canvassed with traditional flora and fauna motifs including the Mughal lotus flower; the perennially romantic rose as well as ornamental miniatures and exotic birds are transposed onto a bevvy of statement lehengas.

Dovetailed with and to complement the exquisite bridal collection is a range of custom-made jewellery by Hamna Amir from Lahore who has created stunning artisanal pieces with meenakari, kundan, aari work and delicate fretwork for a traditional-meets-contemporary vibe.

Actress Maya Ali participated was the celebrity showstopper.

Saira * Shakira

 Saira*Shakira showcased their bridal collection ‘Artemisia’.. Like the Greek warrior-queen that it is named after, Artemisia is an ode to the beauty and strength of women. Juxtaposing edgy silhouettes with traditional embellishment and intricate patterns, the design house stayed true to its signature contemporary philosophy and presented a collection for the modern-day bride sure to make her feel like a queen on her special day.

Model and Actress Iman Ali was the celebrity showstopper.

Nickie Nina

Nickie Nina showcased their collection “ADEENA – Generation IV” in collaboration with renowned jewellery brand, Gold by Reama Malik. Inspired by the magnificence of Eastern antiquity – from the architectural treasures of Eastern Europe to the intricate craftsmanship of Southeast Asia – Nickie Nina’s latest bridal collection is a conglomeration of cultures that celebrate the regal beauty, dynamic colours and unparalleled grace of the East.

Reimagined with a contemporary twist; delicate gotta embroidery and wasli textures surround bright and bold borders, precious pearls were intertwined amongst Turkish motifs in karchob and sequins and stones sit upon traditional chunri prints. In quintessential Nickie Nina style, vibrant pops of colour in gold, silver, royal blue, and coral were featured across the collection – topped off with rose cut diamantes for an extra air of elegance amongst gold and silver detailing.

The collection comprised of 18 designs that incorporated luxe fabrics such as tissue, atlas, kamkhuab, net tissue, velvet and chunri in a variety of structured eastern silhouettes.

Actors Sajal Aly and Ahad Raza Mir was the celebrity showstopper.

Sadaf Fawad Khan Bridals

SFK Bridals made its debut with the bridal collection ‘Elayna’. Dedicated to and named after her daughter Elayna, meaning ‘Shining Light’, the collection takes inspiration from the colours of the Moonbow, a lunar rainbow. It is the culmination of Sadaf Fawad Khan’s unrelenting passion for creating and designing.

Each design of the collection was set in singular metallic tones of red, blue, yellow, lilac and peach, reflecting the brilliance of the night sky. Incorporating the reflection and refraction of light that forms a rainbow, the motifs were embellished with crystals with zardozi setting and appliqué work for outfits that shine and dazzle the senses. Using rich fabrics such as such as tissue with a hint of the net, texturing and detailing, the collection was designed to be a celebration of Pakistani handcrafted workmanship, fused into unique silhouettes of elegant simplicity.

Fahad Hussayn

Fahad Hussayn Couture showcased ‘Hoshruba: Dara Shikoh Aur Sunehri Churail’, a bridal couture collection as the grand finale. The collection delved into the world of magical realism where historical figures meet folklore in a fantastically penned saga of larger than life Mughal grandeur.

The story encapsulated in ‘Hoshruba’ depicted a parallel universe of current time and inherent taboos and notions related to beauty, love and war. Taking design directions from Iranian influences & folklores, the collection incorporated Persian-Islamic architecture executed in collaboration with drama and colour. The collection incorporated intricate silk thread embroideries, interlaced with delicate handwork of exquisite craftsmanship on custom nets, organza, tissue, chiffon and other exclusive surfaces, alongside their in-house hand painted and vintage revival print. The collection featured exclusive one-off cuts, hues and designs with majestic detailing that combine the best elements from the world of art, architecture, and avant-garde. It also featured a menswear range.

Actor Mekaal Zulfiqar, Model and Actress Amna Ilyas and Musicians Ali Sethi and Zeb Bangash were the celebrity showstoppers.

Picture Credit To Photographer Faisal Farooqui And His Team At Dragonfly

Disclaimer: The articles in the ‘Pressers’ category are Press Releases by PR agencies, companies etc. The content has been edited by ‘Annam Lodhi’ to suit her blog but are not authored by her.