#PLBW17 Day-1 Journal

Contains pictures from the first day of #PLBW17 which was opened by GOLD by Reama Malik in collaboration with Wasim Khan, followed by Shamsha Hashwani, Shiza Hassan, and Ali Xeeshan Theater Studio.


Lahore:  The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, presented 7th PFDC L’Oréal Paris Bridal Week [#PLBW17] on Saturday, 14 October.

This year, the L’Oréal Paris team redefined both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Excellence Crème products in collaboration with international makeup expert Saima Bargfrede. The participating bridal week hair and make-up styling team for PLBW 2017 were N-Pro/NGENTs.


Bridal Showcase: GOLD by Reama Malik in Collaboration with Wasim Khan

#PLBW17 Day-1 was opened by a first of its kind showcase featuring renowned jeweler GOLD by Reama Malik and Timeless Couture Line by Wasim Khan with their collection titled ‘DEJA VU’; a collection inspired by Nauratan.


Specializing in bespoke custom designed create one of a kind pieces for the discerning bride who wishes to stand out, DEJA VU featured pure 18, 21 and 22 karat gold with couture pieces in a spectrum of jewel colors, ruby red, emerald green, sapphire blue, golden topaz, pearl white, amethyst purple, garnet burgundy, coral, turquoise blue and transitioning to classic red.

Film actress Resham was the celebrity showstopper.


Bridal Showcase: Shamsha Hashwani

Shamsha Hashwani showcased her bridal collection ‘Kolpona: A Gateway to Nostalgia’ in collaboration with Sherezad Jewellery. ‘Kolpona’ meaning ‘fantasy’ in Bengal – was an ode to Bengal’s rich culture, art, history, and Colonial influences.

‘Kolpona’ comprised of 16 vivid-hued pieces redolent of Bengal’s Old World culture and incorporated luxe fabrics such as raw silk; jamavar, organza, and chiffon; while for the contemporary festive wear charmeuse silk and net were used. The bridal and festive collection incorporated intricately textural embroidery techniques including zardozi; bullion knots; handcrafted organza petals highlighted with pearls and beadwork; 3D embroideries; bugle bead tassels and Swarovski crystals. The color palette was inspired by classic precious stones: violet and plum from amethysts; mesmerizing blues inspired by opal and bridal reds from rubies. Ivory and écru was incorporated for the capsule of contemporary pieces.

The collection boasts a variety of classic silhouettes including deep halter-cut cholis dovetailed with lehengas, traditional farshi ghararas, and stunning saris. Contemporary silhouettes included flowing kaftans, edgy jumpsuits, and long sheath dresses end-noted with myriad flouncy dupattas.

Film actress Humaima Malick was the celebrity showstopper.


Bridal Showcase: Shiza Hassan

Shiza Hassan showcased her latest bridal collection titled ‘Aroos-e-Shehnai – Chapter II’. This collection, as the name signifies, is a manifestation of splendor and elegance. With its handcrafted intricate work and an eye-catching color palette, it brings to life the spirit of the wedding season.

The Persian era with water gardens and ancient architecture, come to life under the canvas of tissue, velvet, and Mukesh with embellishments of Swarovski and kamdani. The motifs and patterns capturing the Persian art and the shikargah scenes pay a grand tribute to the heritage. The needlecraft on a spectrum of hues with an entrancing speckle of pearls and scintillating adornments enliven the frescos with vitality, narrating a tale of its own.

The handiwork with its immaculate detailing and impeccable artistry on the fine quality fabric features classic and modern techniques that pour life into the flora and fauna incorporated in the designs. The color palette adds to the enchantment with shades like mint green and ice blue paired with accents of gold and crimson amalgamating into something truly magical. The silhouettes, while staying true to the modern essence, devote an ode to the traditional charm of the royal, ancient days making this collection one of a kind.



Bridal Showcase: Ali Xeeshan Theater Studio

Ali Xeeshan Theater Studio showcased the bridal collection ‘Lasting Loyalty’. The collection is a tribute to how the creator inspires us to create something beyond imagination.

‘Lasting Loyalty’ incorporated luxe fabrics such as organza and raw silk and features tilla-work, pearls, naqshi, pasham, adda work and a revival of various old school techniques. The color palette included Ivory white, warm yellow, blue, red and deep ruby. The collection boasts a variety of lengths, skirts, and dresses across the range of 24 designs.

During this showcase, L’Oréal Paris Hair Color also celebrated their latest ‘Ambassador of Fashion’ platform collaboration with Ali Xeeshan for the ‘Excellence Intense’ Collection. The campaign featured L’Oréal Paris Pakistan local spokesperson Mehreen Syed and fashion models Sabeeka Imam and Sadaf Kanwal.

Film-maker and photographer Abdullah Haris was the celebrity showstopper.


Picture Credit To Photographer Faisal Farooqui And His Team At Dragonfly

Disclaimer: The articles in the ‘Pressers’ category are Press Releases by PR agencies, companies etc. The content has been edited by ‘Annam Lodhi’ to suit her blog but are not authored by her.