Lahore: Pakistan’s premium ice cream brand Magnum, synonymous with fashionable chocolate hosted their annual event, The Magnum Chocolate Party – ‘A Chocolate Affair’ in Lahore.

The Magnum Chocolate Party is one of its kind, infused with fashion and chocolate which was first held in 2012.

Chocolate Installation - PaulJoachimxAliXeeshan

It is a decadent night which celebrates creative indulgence. It brings together artists, designers, models, musicians and fashionistas in commemoration of its delectable Belgian chocolate.

The affair brought to Pakistan, for the first time ever, the globally celebrated and award-winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius.

Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate.

The chocolate genius created bespoke pieces specifically for this show. He collaborated with ace designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate-inspired installation featuring a dress sculpted and embellished entirely out of chocolate.

In terms of fashion showcases, master design house Élan helmed by Khadijah Shah, renowned menswear designer Munib Nawaz and Hussain Rehar an emerging designer presented statement capsule collections.

Magnum also introduced powerhouse and icon Meesha Shafi as the muse for the evening whose performance brought together art, technology, and fashion as projections appeared across Meesha’s bespoke House of Kamiar Rokni dress while she performed.

In attendance for the evenings were superstars Ali Zafar and Shaan Shahid, Imran Qureshi and Aisha Khalid, artists extraordinaire; acclaimed musicians Jimmy Khan, Ali Hamza and Ali Sethi, emerging force Danyal Zafar, fashion powerhouses Hassan Sheheryar Yasin, Maheen Kardar Ali and Faryal Aftab of Muse, veteran actor Simi Raheal and Ushna Shah. The host for the evening was the multi-faceted actor Daniyal Raheal.

Speaking about the Magnum Chocolate Party 2017, Unilever Pakistan Foods & Refreshments Director Farheen Salman said, “Magnum is the most aspirational ice cream brand globally and a lifestyle choice for its consumers. The annual Magnum Chocolate Party sets itself apart by bringing in something unique each year where we push the creative boundaries of chocolate and indulgence. For this year’s event, we are delighted to invite the globally celebrated “Chocolate Genius” Paul Joachim to collaborate with Pakistan’s finest and bring to life the most novel, aspirational, and satisfying evening”.




Instagram: @magnumpakistan

Twitter: @magnumpk


Disclaimer: The articles in the ‘Pressers’ category are Press Releases by PR agencies, companies etc. The content has been edited by ‘Annam Lodhi’ to suit her blog but are not authored by her.


Magnum hosts “A Chocolate Affair” in Lahore

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