Picture Credits: FAISAL FAROOQUI AND TEAM DRAGONGLY
PFDC Sunsilk Fashion Week 2017 (PSFW17) on Day-1 was opened by Pakistan’s iconic couturier HSY with his brand’s S/S Luxury Prét collection titled ‘Paranoia’ as the platform’s first solo show.
HSY draws inspiration from the lives of the young technology driven generation and through fashion spins a narrative on the digital reality of this generation, how this very public condition of forever being watched and seen, induces a state of paranoia.
His collection was an exploration and statement against this paranoid way of life and all of its trappings.
Within this collection and as a definitive part of the HSY Mentorship Program, HSY has worked to bring the spheres of young art and seasoned fashion together. To this end, he brought to the limelight the work of two young, emerging artists in Pakistan: Asma Butt & Ehsen Lynch; both artists have worked to translate their respective interpretations of different kind of Paranoiacs as experienced by human beings.
All motifs and accessories for the collection are all made in Pakistan by Team HSY using local materials and artisans. The collection’s general aesthetic was summer luxe and relaxed and was based in luxury fabrics such as hand woven silks and organza. The collection presented a diverse range of items including capes, men’s suiting shirts done for women, palazzo pants and jumpsuits all created to retail as separates as well.
‘Paranoia’ Collection will be available for retail by the end of April 2017.
Sania Maskatiya Presents ‘Sania Studio’
Sania Maskatiya introduced a brand new and dedicated western wear line, ‘Sania Studio’ [ #SaniaStudio ] with their debut Cruise Collection 2017 showcase as the finale solo showcase on Day-1 of PSFW.
Sania Studio’s Cruise Collection 2017 featured intricate floral patterns and lively motifs in its signature house prints with distinct cuts, striking palette of colours and sharp contrasts, a sophisticated collection comprising of free flowing pants, asymmetrical blouses, high-waisted jumpsuits and slim-silhouetted gowns, all of which can be worn as separates as well.
The collection was complemented with jewellery from Allure by MHT and shoes by Charles and Keith with an exclusive music mix by Dj Shah. The Sania Studio line is based entirely in pure, luxe fabrics cut and draped in a range of directional but feminine silhouettes tailored by the finest craftsmen across Pakistan, hailing from generations of artisans practising time-honoured craftsmanship and embroideries.
The Sania Studio PSFW Cruise Collection will be available for custom order at the Sania Maskatiya Flagship Stores in Karachi and Lahore from 14 April.
Disclaimer: The articles in the ‘Pressers’ category are Press Releases by PR agencies, companies etc. The content has been edited by ‘Annam Lodhi’ to suit her blog but are not authored by her.
See Also: All About PFDC Sunsilk Fashion Week 2017